I was blessed to receive this product to try in my household! Love it! My two year old daughter spilled blue GoGurt on her ivory carpet. I quickly ran to get the Phurity Phure Concentrate, sprayed it on the floor, let it set and then wiped it up. You would never know that it was stained blue! Recently I've tried it on ketchup that I purposely put on the carpet. Just see how well it worked. Amazing! I'm sold on these new green products. I love them all.